Making a Mark

Successful design builds relevant recognition, subtly translating a unique core essence, the heart of the brand, to the audience.Telling a unique story through design requires understanding of the values, the service, the competition and the audience.

Tivity is a Sydney based brand design consultancy. Whether it is designing a company logo, corporate literature, drink packaging or marketing communications, strong design solutions are created from the foundations built by the combination of these factors:

Enthusiasm

A passion to generate ideas. Believing each project has a unique proposition and striving to bring that to life in the best way possible is integral to creating unique, long lasting design.

Consideration

The design process is as much to do with problem solving as it is to do with creating a pretty picture. Design that lacks rigorous thinking or the relevant understanding will struggle to connect to it’s intended audience.

Creativity

To create ideas that are unique or have stand out you have to be able to think a little differently, to see the potential in what others may dismiss. Sometimes you have to zig, when others zag, to get noticed but when to do it is built on experience.

Craftsmanship

Once you have the concept, the hard work begins. When time, knowledge and expertise are important to ensure only the right elements are brought together to create strong, and impactful design solutions.